International Trade & Business Advisory

With over 20 years’ experience, ASLI is the super-connector between Government, Business and Civil Society, having managed high-level business partnerships in Singapore, Indonesia, Philippines, Vietnam, Thailand, Cambodia, Loas, Myanmar, Japan, China, Australia, USA, Canada, Britain, Germany and South Africa.  ASLI’s International Trade and Business Advisory Centre (ITBAC) has a strong network of partners and associates and committed to delivering quality in business advisory and services.  ASLI’s ITBAC undertakes the facilitation of market analyses & growth strategies, connecting strategic partners to identify their highest-value opportunities in ASEAN and Asia Pacific region.


Under the EU-European Regional Development Fund granted to GWE Business West, a key component of the Export for Growth project titled Extend your Global Reach which is focused on supporting selected SME’s to enter South East Asia and ASLI is contracted to provide international trade advisory services in seven (7) countries across South East Asia, namely Singapore, Malaysia, Indonesia, Vietnam, Thailand, Cambodia and Myanmar.



Invest Hong Kong (InvestHK) 

Promotes Hong Kong in Malaysia and Indonesia as a business location and to strengthen the Government’s effort in attracting inward direct investment from Malaysia and Indonesia.

Bahrain Economic Development Board (EDB) 

International Office for Malaysia and Singapore
Promotes Bahrain in Singapore and Malaysia as a business location focusing in 4 sectors:

a) Tourism;

b) Manufacturing, Transportation and Logistics;

c) Financial Services;

d) Information, Communications and Technology, and to strengthen the EDB’s effort in attracting inward direct investment in these countries.

Key Contacts:

Tan Sri Dato' Dr. Michael Yeoh
Chief Executive Officer
Tel: +60 3 2093 5393, ext. 228
Fax: +60 3 2093 3078

Ms. Melissa Ong
Chief Operating Officer
Tel: +60 3 2093 5393
Fax: +60 3 2093 3078